Never be fooled into thinking that fashion is only for young people. From over-60 fashion bloggers to older street style stars, we never turn down an opportunity to turn the spotlight on the more mature crowd. Now, we’ve officially found our new style obsession thanks to Helmut Lang’s new fall campaign.
“Margaret is an 86-year-old Welsh woman, and grandmother to @_charlottejames_,” the brand explains on its Instagram. “She is a retired funeral director and is very proud of being from Wales, despite the weather.” Wearing an oversize blazer, trousers, and perfectly layered gold jewelry, Margaret is the definition of chic. And that’s just the tip of the iceberg. Helmut Lang also introduced us to two other older ladies with impeccable style: 86-year-old Dilys and 66-year-old Puleng. Scroll down to see the chic women and learn about their fascinating stories.