Watch How Companies Tackle 2020’s Big C-Word In This Year’s Holiday Ads

This year’s holiday ads are a perfect antidote to the year from hell.

And one way or another, they find ways to address the big C-word of 2020: coronavirus.

In a year dominated by the pandemic, some businesses tackled the public health crisis head on in their holiday spots.

British supermarket Tesco decided with its tongue-in-cheek commercial that there was “no naughty list” this season ― even for those who forgot to properly wash their hands ― because of the difficulties endured by many.

Amazon, meanwhile, told the tale of a determined ballet dancer who gets to perform, albeit in a socially distanced style.

Other companies acknowledged the health emergency in more subtle ways, such as British department store John Lewis’ animated acts of kindness:

Check out the other holiday ads below. We’ll add more as they arrive.