Versed Is a New Skincare Line Worth Knowing

Nailing down your skincare routine can be tricky: There are toners, serums, retinoids, that random essence you purchased on a whim but have no idea how to use—the list goes on. And then there’s the fact that about 61% of the skincare products we purchase end up sitting around gathering dust (yes, we’ve got the data on that). It also turns out most of our fellow millennials find skincare too expensive and too confusing. Armed with this information, we set out to create beauty products that make skincare easy and effective for all. So without further ado, meet our sister brand Versed, a clean, results-driven skincare line comprised of 19 high-performance essentials all under $20. There’s everything from cleansers to moisturizers—and all the targeted treatments in between. Every product is backed by experts, tested by a community of people just like you, and easy to fit into a personalized regimen.

Want in? Here’s everything you need to know…

First off, you’re probably wondering how it’s possible that everything is clean, vegan, cruelty-free, and under $20. Here’s the deal: Versed isn’t about hyped-up ingredients, over-the-top packaging, or crazy markups. Buzzy ingredients are often included in formulations at microscopic, “marketing” levels, but not here. At Versed, every listed ingredient appears at a skin-changing level. Also, the brand is also focused on ethical practices and low-waste packaging. (Win-win-win.)

Okay, but let’s get back to the formulas: They’re really good. No more googling crazy ingredients, no more ineffective formulas, no more added colors or fragrances—just a collection of clean products you can finally feel good about using. (Sidenote: You’ll also never find added phthalates, sulfates, parabens, silicones, formaldehyde, petroleum, mineral oil, BHA, BHT, talc, triclosan, triclocarban, chemical sunscreen, or hydroquinone in any Versed product.)

Get to know the products even better below, and swoop up the collection now—everything’s available at Target. 

Formulated with eucalyptus oil and vitamin E, this soothing oil-based cleansing balm melts into skin and removes makeup simultaneously. 

Get your skin refreshingly clean with this rosewater- and mint-infused cleanser that has a hint of lactic acid for gentle exfoliation.

Help soften the appearance of dark spots and uneven tone with this brightening vitamin C–and–licorice-root extract serum.

Consider this your go-to serum when your skin is freaking out. Willow-bark extract and a zinc blend will help clear pores, soothe redness, and rebalance skin that’s been acting up. 

Get ahead of signs of aging with this peptide-and-antioxidant blend that helps protect skin from things that can that age it.

Add a serious lit-from-within glow to your complexion with this vitamin C–rich powder you mix into your serums and moisturizers. 

Hyaluronic acid is the gold standard of skincare ingredients. If your skin is looking (and feeling) extra parched, this will give it the boost it needs. 

A combination of exfoliating acids (lactic and glycolic) and vitamins A and E works overnight to smooth and brighten skin. Wake up to a healthier-looking complexion.

If your skin is looking a bit lackluster, slather on this turmeric and red kaolin mask that’ll gently exfoliate, brighten, and diminish signs of aging. 

If you need a serious deep clean, opt for this white charcoal and bentonite clay mask that’ll draw out impurities and detoxify your skin without drying it out. 

Pump up the moisture and plump up uneven texture with this super-hydrating, plant-based collagen alternative gel mask. Rosehip-seed oil and aloe-leaf juice help improve skin’s smoothness and moisture levels plus the appearance of wrinkles. 

An eye mask with no rinsing? Count us in. This cucumber juice– and caffeine-filled eye mask helps de-puff and hydrate (making it just what you need after a particularly long night).

See an unwelcome spot pop up? Use this salicylic acid and rosemary-and–tea tree oil spot treatment to gently kill bacteria and clear out your pores without drying you out.

Finally, the answer to your perpetually chapped lips. This lip-soothing oil is packed with all the good stuff (hello, jojoba and camellia oils) and offers up much-needed moisture.

Infused with algae extract and peptides, this eye cream will help firm and tighten the appearance of sagging skin and wrinkles, while adding a light-diffusing finish to the under-eye area. 

Dull skin? Give your eyes a vacation with this vitamin C– and ginseng root extract–packed eye gel. Not only does it target dark circles, but it’s also quick-absorbing, making it perfect to use before applying makeup. 

Green tea extract and aloe leaf juice make this jelly-like moisturizer light and easy. 

If you’re tired of using a moisturizer that just doesn’t cut it, swap it in with this. Made with squalane and red-algae extract, this super-rich hydrating cream offers lasting moisture.

A body oil that doesn’t make your skin greasy—hooray! It instantly absorbs into skin, and the mix of calendula flower extract and ylang-ylang oil will give you the softest, most nourished skin ever.