Uber and Lyft Launch Rewards Programs

For now, the program is offered to customers in only nine locations in the United States: Miami, Denver, Tampa, Fla., Washington, D.C., Philadelphia, Atlanta, San Diego, New Jersey and the New York City metro area. These locations include some of Uber’s biggest domestic markets as well as some of its midsize ones, Mr. Gupta said.

Uber Rewards will roll out to other cities domestically over the next several months and will eventually be offered worldwide.

Customers in the nine cities can join through Uber’s app — there is an icon for the program under the “Menu” tab.

By booking rides, of course. Beyond the Blue status, which all members can get, riders can keep their current status level for six months. If during that time period they don’t spend enough, they can drop down the tiers. For example, a Gold member would need to earn 500 to 2,499 points over six months to maintain that level for the following six months.

Lyft Rewards will launch in December, but the company did not reveal many details. Lyft riders will earn points for every dollar they spend and can earn rewards like discounts on future rides and upgrades to more expensive cars. According to a company news release, the program will be available “to select riders in various cities.”

That program will join Lyft’s Business Rewards program earlier this year, which gives customers who use the service for business a $5 credit on their personal accounts after they . book five rides that cost $10 or more through a business account.

Lyft also has partnerships with Delta and JetBlue: customers can earn a mile with Delta for every dollar they spend on Lyft and earn bonus miles for airport rides. With JetBlue’s partnership, customers earn 30 miles toward the airline’s loyalty program, TrueBlue, for each airport ride.

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