If anyone knows the ins and outs of the luxury fashion realm, it’s The RealReal, which just released its mid-year State of Luxury Resale report for 2018. Its findings are chock-full of interesting info on what brands, items, and trends, shoppers are and aren’t buying right now. Intrigued yet? The RealReal’s chief merchant Rati Levesque gave WWD the inside insight.
The tidbit in the report that we found the most interesting is that thanks to the logomania trend, the designer item that people are no longer as interested in as they once were is logo-free designer bags, and they call out specific styles that are on the decline. Instead, shoppers are coveting styles like the recently-revived Dior Saddle bag, Gucci Web bag, Fendi Zucca bag, and Louis Vuitton Montsouris bag.
Also included in the report is that Yeezy is the sneaker brand that’s reigning supreme, and Gucci has dethroned Chanel as the #1 brand of 2018, growing by 62% among all age groups during the first half of the year. But we’re used to Gucci coming out on top at this point. What was really surprising is that the fastest-growing brand among Millennials is a 180-year-old one: Hermès. That’s right, The RealReal has seen a 71% increase for shoppers ages 18 to 34, which is curious because it’s also one of the most expensive luxury brands on the market. You can’t argue with the fact that it never goes out of style, though.
With that, keep scrolling to shop the best of the trending logo-adorned handbags and Hermès pieces on The RealReal.