This Aussie Brand Skyrocketed to Best-Seller Status

They say you never get a second chance to make a good first impression, but that’s not something Australian brand Posse needs to worry about. As soon as the up-and-coming label landed an exclusive at Moda Operandi, it started selling like hotcakes. “We saw an incredible response to Posse when we launched it exclusively in the first week of July,” the retailer’s fashion director, Lisa Aiken, told Who What Wear. “In that month alone, the Ducky Shorts became an instant sellout success and our top-selling shorts. In fact, the Ducky Shorts sold more than the next five top-selling shorts combined. The even better news is that we re-ordered the style immediately and it’s now on pre-order again—it truly is the short you’ll wear everywhere and the short of summer!”

As any brand knows, it’s a major coup to earn the stamp of approval from industry veteran Aiken, who has a knack for finding hidden gems. “I discovered Posse two years ago when they were a direct-to-consumer brand,” Aiken told us. “I was really inspired by the Australian label’s commitment to the slow fashion movement. The shopper is no longer looking for one and done pieces that they can wear once on a getaway. Instead, she wants easy, transitional pieces that have an extensive lifespan in her closet.” Posse already counts Angelina Jolie, Romee Strijd, and Dakota Fanning among its celebrity fans. Intrigued? Scroll down to shop the brand Aiken calls “effortless but incredibly chic.”