These Are the It Brands of 2018

It’s been an exciting year as far as new, growing, and revived brands are concerned. More than ever, when people ask me what my favorite brand is, I don’t really know what to say. I usually just provide a lengthy list that probably overwhelms the person who asked the question. Like many among us, I’m a person with a lot of brand loyalty and tend to purchase from certain ones on repeat. But with all the It brands out there in 2018, my wardrobe is looking more diverse than ever.

The beauty of the fashion landscape in 2018 is that a brand doesn’t have to be designer to be considered an It brand. In fact, many of the brands on this list have an average price point of far less than their luxury counterparts, which is understandably refreshing. Not only that, but every It brand on this list has the potential to still be around a decade from now, as most make both classic and “trendy” pieces. Without further ado, read on to find out which 18 brands are It brands (with staying power) in 2018, and shop a highly covetable pick from each.