As someone who’s obsessively colored and highlighted her hair since, er, elementary school (don’t judge), I know a thing or two about the collateral damage the habit can incur on one’s bank account. Over the years, I’ve spent anywhere between $50 and $700 on a head of blonde highlights. (Again, don’t judge—I’ve lived all over, from Minnesota to Wisconsin to San Francisco to L.A.) I know from firsthand experience, in the context of hair, there’s nothing worse than fabulous fresh color falling from grace real quick thanks to a botched shampoo job.
Adding things like shower filters and clarifying elixirs to your routine can definitely lend a helping hand, but the specific shampoo formulas you use will ultimately make the difference between vibrant, long-lasting color post–salon visit and a job that quickly fades, becoming brassy and dull. Whether you’re dyeing your own hair or spending hundreds of dollars at the salon, maintaining your desired shade is of utmost importance (at least to us!), so in an effort to get the most bang for our buck, we’re rounding up the 12 best shampoos for color-treated hair. Whether your hair is auburn or silver, these reliable formulas totally have your back.