In case you hadn’t noticed, a vegan lifestyle is about as trendy as pumpkin spice lattes right now. Oftentimes, the pain point of the lifestyle is not the diet—it’s finding suitable products for every other facet of your routine, including cosmetics. If you’ve ever considered adopting a vegan makeup routine, chances are you’ve found yourself in an online rabbit hole trying to make sense of it all. Why is it so dang confusing?
Well, one hiccup is the distinction between buzzy terms like cruelty-free and vegan-friendly that people sometimes mistakenly take to be synonymous with true vegan. To put it plainly, if a brand identifies as vegan, it means they don’t use animal ingredients at all. If you see a vegan-friendly label, it means that only some of its offerings are vegan but not all of them. Cruelty-free, on the other hand, means that the brand doesn’t test on animals.
We at Who What Wear are committed to bringing you the most accurate insights to help inform the life decisions you make every day. Makeup might not seem all that deep, but when you really think about it, every dollar spent is essentially a vote in favor of a brand’s practices. So if you’d like to vote vegan, we’ve got your back. We’ve rounded up the 10 best vegan makeup brands and gone a step further to rank them according to their product offerings and overall quality. Read through for the scoop.