The Most Popular Items in London Right Now

We checked in with our fellow Who What Wear UK editors across the pond to find out which fashion items are trending amongst the It girls of London. Lucky for you, the pieces are just as cute in the US. 

There are certain items (often from Zara) that I see women wearing almost every day on my commute. There have even been Instagram accounts set up in order to showcase these cult pieces, such as that blue-and-white Zara coat. I did some thorough research to discover the most-spotted items this month (i.e., I asked the Who What Wear UK office and put the question into all my WhatsApp groups) to see which pieces were the most popular in London. It quickly became clear that there are some high-street hits you’re bound to see in any London office or underground station. In fact, you might already own some of them. Keep scrolling to see the six items we’re seeing all over London.