The Designer Parisians Spend the Most Money On

Come here often? Then you’ll know we’re not shy about our obsession with well-dressed French women. Without reverting to the overused phrase je ne sais quoi, we will say that Parisian women have a tendency to fascinate people worldwide. If you’ve ever been curious about their spending habits, in particular, Moda Operandi has some interesting data that sheds light on their preferences.

In Moda Operandi’s new Runway Report, the retailer revealed a fun fact about purchases made in the city: “Paris spent more on Prada than any other brand.” We would have thought Parisians would be loyal to French powerhouses like Chanel, but the Italian brand surprisingly came out on top. The retailer also revealed that New York residents spent the most money on Ashley and Mary-Kate Olsen’s cult brand The Row. Scroll down to see the number one brands for L.A. and San Francisco, according to Moda Operandi.