The Cool Sister Duo Behind Wildflower’s Popular Phone Cases

Even if the brand name Wildflower doesn’t ring a bell at first, you’ll most definitely recognize its cases, as the whimsical designs are featured in the mirror shots of your favorite fashion girls and celebrities. Or perhaps you’ve heard of the founders—Devon and Sydney Carlson, whom I (and many other girls) have been obsessed with since the times when Tumblr reigned supreme. 

The sister duo started the brand back in 2012 with their family after they met Miley Cyrus at a restaurant and she complimented the case their mother had handmade for them. (Don’t tell me fate isn’t real.) Since then, their business has flourished, and the brand has become the hot spot for phone cases, making what once was just protection for your device a full-on fashion statement. I shamelessly own six cases and am always changing them out to coordinate with my outfits. My phone is something that’s on me all the time, so why not make it an accessory? If you don’t believe me, just look to Dua Lipa, Bella Hadid, or Salem Mitchell—they’re just a few of the faces you’ll recognize donning the cases.

Devon and Sydney aren’t just girls behind a business, they’re also icons in their own right, which is no surprise since they started sharing their passions right when the internet-world we see today first began. Girls are always saving their looks on Pinterest boards, or even creating TikToks about how they stole their personality and way of dressing from the Carlson sisters. To get more insight from the coolest girls on the internet, I spoke to Devon and Sydney about working together, the process behind their designs, and their favorite fashion trends at the moment. Keep scrolling to see what they had to say, and shop for a new case. I promise you won’t regret it.