Topshop once revealed that it sells one pair of jeans every 10 seconds. Most of us will have owned a pair of the Jamie jeans at one point or other and probably tried on the spray-on skinny Joni. This week the high-street retailer launched four new styles of jeans to the mix, including a pair named after fashion editors and a new take on boyfriend jeans.
Denim shopping is something many of us put off—wiggling into a pair of skinnies in a starkly lit changing room isn’t exactly fun. But I went into the Topshop changing rooms armed with as many jeans as the team would let me take in, so I can tell you the pairs that you should try and what I loved about them.
If you want to buy something other than the Jamie this year, keep scrolling to see and shop the best Topshop jeans right now.