The Best Black Friday Beauty Buys, According to Editors

I was “off” Black Friday shopping for years before becoming a beauty editor, and I’ve only really come back around recently. You see, I spent my high school and college years working in retail, and I honestly still have nightmares of the 24-hour mall mania post-Thanksgiving feast. (No sleep plus five Starbucks lattes plus all-the-way-out-of-the-store lines in a 48-hour time window do not a Black Friday shopping enthusiast make.) 

However, now that I’m about five years removed from the experience, I’ve been able to proceed, first with caution and now with a vengeance, back into the Black Friday shopping circuit. And as someone who’s obsessed with beauty and loves gifting more than anything, it couldn’t be a more fortunate reunion. Pretty much every single beauty brand and retailer is rolling out some super-fantastic sales in honor of Black Friday and Cyber Monday (especially since IRL shopping shouldn’t be a thing this year), so now is the time to grab a big, warm mug of something highly caffeinated (or boozy, pick your shopping poison) and settle in. There are dozens of dollars to be saved on all of the most covetable formulas, gadgets, and perfume bottles, so I asked a few of my fellow beauty-loving editors here at Who What Wear to not only share their current Black Friday/Cyber Monday shopping list but also reveal their all-time best Black Friday beauty buys. 

Keep scrolling! So many editor-approved gifting staples are just ahead. Since they’re sure to sell out, I recommend striking while the iron is hot. On your mark, get set…