Sure, winter gives you an excuse to update your wardrobe, but it also brings an opportunity to reassess your beauty picks, specifically your fragrance collection. We know, we know—scents are personal. A whiff of something can take you back to another time in your life, instantly build a more positive state of mind, or just make you think of someone special. So there’s a lot riding on what you pick, but it shouldn’t cause you stress. That’s why we decided to go about picking a new scent in an entirely new way.
Here’s what went down: We picked four of-the-moment scents we found at Macy’s (aka the fragrance destination), asked three Who What Wear editors to take part in an impromptu blind sniff test, and had them to share their honest reactions to each. And then we Instagrammed the whole thing. Intrigued? Hear what our editor in chief, Kat Collings, and beauty editors Erin Jahns and Courtney Higgs all had to say about the season’s top perfumes.