At this point, we’re deep into the Amazon Prime Day madness. How’s everyone doing? Well, if you’re anything like me, you’ve probably already got a cart full of the best-reviewed beauty buys that are currently so inexpensive they’re almost impossible to pass up. And while a cheap thrill is always fun, this sale, in particular, poses the perfect opportunity to knock out some investment beauty buys on your list. Why? Because they’re much cheaper now than they usually are, of course!
The last few months have brought a stark reminder that self-care in any form is to be prioritized. For me, that means pampering myself with luxurious beauty products and bucking the narrative that this is frivolous or unnecessary. I don’t know who needs to hear this, but we deserve it! From luxe shampoos to sumptuous creams and cleansers, and tools that lift and tone the face, it’s all on super sale. Keep scrolling to check out the very best luxury beauty buys included in this year’s Prime Day extravaganza, and hop on the deals before they expire on October 14 at 11:59 p.m. PST, sharp.