Without a doubt, the one thing that can be overheard at any weekly Who What Wear beauty meeting is a conversation centered around one beauty product: mascara. Sure, we know the search for the ideal foundation for your skin tone or the perfect lipstick is equally as important, but finding the best volumizing mascara is an evergreen topic that just so happens to be more relevant than ever. With our continued need for face masks and our socializing and work typically being carried out via Zoom, having an excellent volumizing mascara to make your eyes pop IRL (and on the internet) now feels like an essential.
But with so many great mascaras on the market (there’s everything from lengthening to fiber formulas ), you may be asking yourself, “Where do I start?” Begin by scrolling ahead, as we’ve rounded up the 30 best volumizing mascaras sold at Ulta, Amazon, and Sephora. The best part is that every mascara in this story has 500+ reviews from actual customers, so you’ll know they’re the real deal. Get ready to ditch the conference filters (or false lashes) once and for all.