The 3 Trends to Buy for 2020, From Ganni’s Creative Director

Ganni is the dream brand that’s at once cool, trailblazing, and sellable. Some brands are good at nailing an enviable aesthetic, pushing boundaries, or creating items at prices people can afford, but not every company can fuse all three into one brand as Ganni can. This season, the popular Danish label continued its quest for global domination with a standout S/S 20 show at Copenhagen Fashion Week.

Ironically, it was especially fun because of the one thing every outdoor event planner dreads: pouring rain. The rain-filled dance party finale happened to be extremely on-brand for Ganni. In my pre-show interview with creative director Ditte Reffstrup, she told me that Ganni girls are independent, capable of anything, and comfortable in their own skin—so it’s really no surprise that they’d be down for dancing outside during a downpour. I also took the opportunity to ask Reffstrup about the S/S 20 pieces she’s most excited about, and I definitely share her enthusiasm for this trio of trends. Scroll down for her answers and be sure to take notes—there’s no one I’d trust more when it comes to style advice.