The 28 Best Beauty Buys at Urban Outfitters’ Sale

In case you weren’t aware, the beauty section at Urban Outfitters is a gold mine of hair, skin, and makeup finds. From cult-favorite brands to under-the-radar indie products, the retailer has a variety of picks to satisfy any beauty craving. It’s seriously the best.

Get ready for a fiscally responsible flex because right now, Urban Outfitters is offering 30% off all beauty. This is not a drill! All the serums, skin tools, peels, moisturizers, and the like are deeply discounted. The sale runs for four days only, between October 3 and 7, so you’re going to have to act fast. But don’t worry—we shopped the entire sale (yes, all 16 pages!) and handpicked the best items. Below, the 28 products you’d be silly to skip.