The other day I was looking through my H&M order history to jog my memory when a friend asked me for the link to a sweater I was wearing. As I went through my past purchases which include lots of the retailer’s epic sweaters and highly-useful basics, I noticed a theme throughout most of what I’ve ordered from there in the past: I’ve sourced many of my favorite H&M buys from their Premium Quality section.
Why is this significant? Well, because as a fashion editor (and a shopper with pretty expensive taste, I might add), I have an eye for pieces that look more elevated than their price tags suggest. And this H&M section is low-key a goldmine for these types of pieces that are timeless, elevated, and most importantly, of the highest quality that the brand offers. Trust me when I say that the way these pieces look and feel competes with some of the designer labels in my closet.
Obviously, I couldn’t keep this section all to myself which is why I’m highlighting all my favorites from this section right now. Scroll through to find your next high-quality buy.