By now, you’ve probably surmised that we receive, test-drive, and review a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we’re eyebrow-deep in all things new, exciting, and, yes, wish list–worthy. That said, due to the number of products we come in contact with on a daily basis, we’ve also transformed into the nitpickiest beauty consumers. Within seconds, we can tell if a new hair oil is too heavy and greasy, and we’re quick to ignore a serum or foundation that yields disappointing results (no matter how many hype emails it has sitting in our inboxes—sorry!).
The good news? We’re far more often impressed than unimpressed after trying out a new product, and usually, we simply can’t wait to spread the word to all of our fellow beauty junkies (aka you). Therefore, we’ve decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands, and overnight skincare saviors we’ve become quickly addicted to.
For the most part, we’ll be covering new and buzzworthy launches (as those typically take up most of the action atop our product-filled desks), but we won’t dismiss the new-to-us products, either. Because, hey, sometimes our best discoveries are found on an old friend’s vanity or on someone’s face at the bar—true story. Ahead, the 22 best beauty products we tried in July! Grab your game face and wallet. You’ll be needing both.