The clean-beauty space has come a long way in recent years. Not only is there higher demand for natural, sustainably made, organic, and/or completely nontoxic formulas, but there is also an increasing number of fresh brands entering the space with exciting, cutting-edge launches that officially shed the old-school “granola” or “inefficacious” stereotypes associated with natural beauty formulas.
Even though the best clean-beauty brands are slowly but surely leveling up and finding themselves batting in the big leagues alongside their non-clean counterparts at high-profile, glossy retailers like Sephora, Nordstrom, Ulta, Violet Grey, and Amazon, we’re especially partial to the chic boutiques, ateliers, and retailers that are solely dedicated to nontoxic beauty, including names like The Detox Market, Goop, Follain, and Credo.
Recently, I learned that Credo, one of my personal favorite places to shop for new beauty obsessions, regularly works with leading experts in the beauty industry to educate their customer community, lend intel and perspective, advise on launches and formulations, and so on. (The range spans from clean-beauty-loving celebs and founders like Venus Williams to celebrity makeup artists and dermatologists.)
Intrigued, I thought it would be fun to ask a few members of Credo’s panel of clean-beauty pros which formulas they think are as good as the products’ non-clean (aka “regular”) classmates. Keep scrolling! Below, they’re sharing all of the best clean-beauty products they’d personally prioritize and add to their Credo shopping carts.