As Who What Wear fashion editors, it’s our job to be in the know about the coolest brands of the moment and we’re regularly placing bets on which ones are about to take the industry by storm. We’re constantly meeting with the designers behind just-launched labels, saving screenshots from Instagram about labels that excite us, and chatting at the office about the new labels we’re wearing IRL. So what are the up and coming brands we can’t stop talking about right now?
From the shoes that will be everywhere this fall to the buzzy designers straight out of Copenhagen Fashion Week to luxe basics brands you need to know about, there are a number of cool must-know fashion labels you need to know about now. Ahead, find out the 17 best on-the-rise fashion brands to know about right now, according to Who What Wear’s editors, and shop our curated picks.