Above all else, regularly meeting amazing women within the beauty industry is the coolest, most inspiring part of my job as one of Who What Wear’s beauty editors. Whether I’m meeting fellow beauty editors from other publications, world-renowned dermatologists, celebrity hairstylists, boundary-pushing makeup artists, or brand CEOs and founders, women, without question, are kicking some serious ass right now.
It’s an especially exciting time to be immersed in beauty, with new and exciting brands and products launching with what feels like a daily cadence. (It’s actually a sport simply trying to keep up!) In honor of Women’s Equality Day 2019, we’ve decided to honor 17 of Who What Wear HQ’s favorite woman-made beauty brands and two spotlight products from each. Of course, our list could have been gone into the hundreds—there are just that many amazing female-driven brands right now, but we’re capping it at the 16 standouts we’re currently using, seeing, and admiring the most this very second. Ahead, the female-founded beauty brands we’re collectively obsessed with—and what to buy from each. Keep scrolling!