The 15 Best Brown Lipsticks Because the ’90s Trend Is Back

Ahh, the ’90s. There were so many beauty and fashion trends (both good and bad) that we thought we left in the past: overplucked eyebrows, slip dresses, the “Rachel” cut, pastel eye shadows, mini bags, glitter everything… If you lived through the ’90s, you’ve probably sported at least one of these trends. 

But because everything seems to circle back, a lot of these trends have made a comeback. We’re not surprised about some of these and have really embraced them, but we’re still getting used to others. One beauty trend that we’ve seen making the rounds in the 21st century is brown lipstick. The look was so popular with celebs from Drew Barrymore to Jennifer Lopez to Tyra Banks. We thought it was a dearly departed beauty trend, but now, it’s back. And we’re not really mad about it.

“Once a younger generation wasn’t alive for the trend the first time around, it then feels new and exciting because they don’t remember the horrors of looking back on it in old photographs,” says celebrity makeup artist Quinn Murphy, whose clients include Karlie Kloss and Dakota Fanning. “Hopefully, each new generation can learn from the previous one’s mistakes—which leads us to brown lipstick! These 20-year-old girls love a brown lip and defined lip liner with a black flicky liner. Sound familiar? Like any trend, it all comes down to how it is done and on who, except for shoulder pads. No one should wear them (except maybe Elizabeth Warren).”