The 13 Best New Fashion Brands of 2020

As we kick off 2020 and the beginning of a new decade, where, exactly, is fashion headed and which brands will emerge as the must-buy labels for the year ahead? To find out the pulse of what’s coming up in fashion, I spoke with some of the industry’s most influential buyers, directors, and celebrity stylists, and asked them to share the emerging labels they are placing bets on this year. So what are their predictions for the brands that are about to take off?

Ahead, they’re highlighting the fashion labels that are about to reach cult status. From the affordable bags that are about to be everywhere to the shoes that will be all over fashion month to the jeans every insider will own, these are the 13 cool fashion brands to know about in 2020. If you want to be the first person to know about brands before they really take off, you’ll want to pay attention to their shortlists ahead. Go on to discover 13 new fashion labels to know about and scroll to the end to discover my picks.