In a perfect world, we’d have the bouncy, glowy, superbly hydrated skin of our dreams 365 days a year regardless of the elements and season. Alas, we’re in the thick of dry-skin season, when chillier temperatures, wind, and lots of stuffy inside air start to take a toll on our skin’s natural dew point. While we would probably notice an uptick in dryness no matter what, there isn’t anything as humbling as applying your favorite foundation to find it flaking and cracking atop a moisture-starved complexion. Luckily, the best face primers can help, especially if you choose one with supercharged hydrating properties.
Wading through the thousands of primers on the market can be daunting, and there are plenty of formulas that claim to moisturize thirsty skin but really fall flat when push comes to shove. So we’ve removed the effort and guesswork by rounding up 10 of the best hydrating primers money can buy along with some of their best, ultra-moisturizing PICs. Keep scrolling!