Super Bowl ads aim to entertain with light humor

As the Tampa Bay Buccaneers take on the Kansas City Chiefs during Super Bowl 55 in Tampa Bay, Florida, a battle of the brands is going on off the field

Cadillac is going with an update to the classic 1990 film “Edward Scissorhands,” with Timothée Chalamet as the title character’s son enjoying the Cadillac Lyriq’s hands-free “Super Cruise” Technology. M&M’s enlisted Dan Levy to show how a bag of M&M’s given as an apology can help people come together. And Will Ferrell teamed with GM — and Awkwafina and Kenan Thompson — on a madcap cross country dash to promote electric vehicles.

With so many light spots, advertisers that try a different approach risk polarizing the audience — but are more likely to stand out. Jeep will air a two-minute ad in the second half of the game starring Bruce Springsteen urging people to find common ground.