Selena Gomez’s current promotional tour (for her new album Rare and for lending her voice to Dolittle) has been quite the stylish affair and naturally, the always directional Gomez is already wearing some of 2020’s biggest trends. The S/S 20 runways, in all their 1970s-revival glory, were filled with a popular hue from the decade: an earthy rust brown that’s as close to orange as it is chocolate.
The beauty of this hue is that like camel, white, black, gray, and beige, it’s highly versatile, but it feels fresh because it’s undoubtedly more under-the-radar. You can also easily pair it with any of the aforementioned neutrals, unlike many other color trends out there. Still not convinced that this “ugly” color will dominate in 2020? Scroll to see how readily Gomez embraced the runway trend and shop our favorite rust brown pieces on the market right now.