Rouge Members Can Shop Sephora’s VIB Event Starting Today

If you’re among the most devout beauty lovers—aka Sephora’s Rouge members who spend over $1000 annually—today is essentially the equivalent to your birthday, Christmas, Hanukkah… You get the idea. Sephora’s annual Beauty Insider Spring Bonus event is here, and you (yes you, dear Rouge member) get early access, in addition to the most significant shopping discount—a whopping 20% off your favorite Sephora finds. And yes, the fun and games start today, April 26.

The event doesn’t start until May 2 for Sephora’s VIB members and Insiders, but Sephora is gifting Rouge members with early access to the deals and discounts through May 1. Here’s how to prepare: In addition to parking yourself in front of your computer and pouring yourself a big cup of something highly caffeinated, you’ll use code HEYROUGE online at checkout, and for those shopping in-store, simply flash your email. (The offer can be redeemed an unlimited number of times between now and May 1, regardless of whether you’re at the mall or on your laptop.)

We don’t think you’ll need much help when it comes to stacking your shopping carts with the retailer’s best-selling skin, haircare, and makeup products, but because we’re just as product-obsessed as you are, we’re including everything on our Sephora product radar below to get your juices flowing. Oh, and if you’re not yet a Sephora Beauty Insider member and are having some serious FOMO, fear not. You can learn more about the event and how to sign up by visiting the retailer’s website here.