Rosie Assoulin’s New Brand Is Basic (But in a Good Way)

When it comes to Rosie Assoulin designs, you rarely take a glance and keep it pushing. No, you stop and marvel at the intricate detailing—voluminous sleeves, tiered ruffles, whimsical patterns—that has become the cornerstone of her quirky collections. You wear a Rosie Assoulin look because you want to be noticed, plus it’ll prompt compliments from strangers. But sometimes, trekking across the city in a bold watercolor skirt or a mustard high-neck lace dress isn’t the most ideal look for busy commutes and running errands. Enter: By Any Other Name.

The collection, described as “a more informal expression of Rosie’s designs outside of her namesake label,” takes the luxury appeal of the designer’s eponymous label and works it into everyday wardrobe staples. Clean lines and feminine silhouettes make up the assortment, that features billowy midi skirts and dresses, sharp tailored suits, and must-have blouses .

“Meant for every woman, this succinct edit of everyday essentials is designed with comfort in mind in New York and crafted in Europe,” the designer explained. “Timeless yet directional, each item is thoughtfully designed to stand alone or fit seamlessly into an existing wardrobe, which can be built upon season after season.”

The collection is priced from $695 to $1295 and will be available at byanyothername.nyc and retail partners including Moda Operandi, Saks, FortyFiveTen, Nordstrom, starting today.

Click through to see our favorite looks.