Earlier this week, Rihanna sent the Navy into a tizzy when she stepped out in New York City in a pair of oversized statement sunglasses that had “Fenty” inscribed on the sides. She wore the mysterious Fenty shades again during another outing in New York City.
Is she dropping a standalone sunglasses collection or a full-blown accessory line? Neither—at least, not yet: the singer is gearing up to take her fashion reach to the next level by going luxury.
According to WWD, Rihanna is joining forces with LVMH Moët Hennessy Louis Vuitton, home to Fendi, Christian Dior, Kenzo, Givenchy and more, to launch her very own luxury house, which would make it the first time ever LVMH chairman and chief executive officer Bernard Arnault launched a brand new house under the company since Christian Lacroix in 1987.
To start, Rihanna will receive assistance from employees from LVMH’s brands, including Louis Vuitton and Celine, along with her own team to develop her collection, which will likely include fashion, leather goods and accessories, due out sometime this year.
Of course, this news comes as no surprise as Rihanna has already whipped up several fashion collections, including her debut collection with UK retailer River Island in 2013 and then multiple collections (and runway shows) for her Fenty x Puma range. Fashion aside, the singer has become a formidable force in the lingerie department with her eponymous lingerie label Savage x Fenty and the beauty world with the launch of Fenty Beauty.