Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.
It’s not every day that you can order expert-approved face masks and powdered superfoods from the same place. But at Golde, it’s actually a possibility. Co-founders (and fiancés!) Trinity Mouzon Wofford and Issey Kobori sought to create a brand that could serve as a wellness one-stop-shop. A place that would be accessible in terms of cost and appeal to everyone. Because glowing skin and good health is something we all need.
When Mouzon Wofford talks about why she started Golde, she kind of paints a picture of the two extremes she sees encompassing the wellness industry: crunchy hippie granola types on one hand and exclusive luxury lines on the other. She didn’t feel like either really suited her lifestyle, so she and Kobori launched Golde in 2017 to provide easy and natural superfood-based beauty and health products at reasonable price points.