“I want people to know that this is deeply meaningful for me, that it’s personal,” the star explains in a press release. “I’ve made my own life better by making it more beautiful, by making it more simple. And now I want to share what I’ve learned with women everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.”
In fact, the resounding inspiration for the line is directly correlated with Lopez’s long-time beauty mantra featuring The Five S’s: sleep, sunscreen, serum, supplements, and sano. Inspired by the Spanish phrase, vivir sano, Lopez explains that she has always committed to living a healthy, sane life, which for her means no drinking, no smoking, eating healthy, exercising, and drinking lots of water. Of course, we can’t all be J.Lo, but her signature lifestyle philosophies directly informed each and every formula within her new brand, along with an old family beauty secret; olive oil.
“My mom used to say that olive oil was the cure-all for everything,” shares Lopez. “And it’s a secret I’ve used over the years because it really does work. So, when we went to do this, that was the first thing I said: It has to have olive oil extract as a basis.”
To maximize the beautifying effects of her favorite ingredient, Team JLo Beauty devised a unique hero Olive Complex you’ll find laced throughout the line carefully composed with a four-part olive blend featuring squalane, fermented oil, extra virgin oil, and leaf.
Even though JLo Beauty won’t officially launch on the brand’s website until January 1 (and both Sephora and Amazon on January 14), we’re revealing every product you can anticipate in the meantime. And, again, we highly recommend signing up for early access because if anyone’s skincare line has the potential to sell out in mere seconds, we’d bet our money it would be J.Lo’s. Keep scrolling!