Instantly recognizable by her bleach blonde hair, super-influencer Jessie Bush’s fashion career has taken many a fascinating turn since she first set up her street style blog back in 2011. She now documents everything from city guides to beauty, and the Bush brand has definitely expanded over the last seven years, but great outfits are still at the heart of what keeps her 349,000 Instagram followers coming back for more.
Never one to be confined to a single fashion archetype, New Zealander Jessie has a chameleon-like ability to seamlessly shift her style: One day it’s a pared-back androgynous suit and the next a frivolous ruffled gown. She possesses a bit of London eclecticism, a dash of Milanese glamour and a good dose of Scandi cool. Oh, and she lives in Barcelona. You just can’t pin that girl down.
Perhaps it’s this versatility that has made us gravitate towards Jessie when looking for style inspiration—you can always count on her to bring something new to every Instagram post, even if she’s wearing the same items on repeat (which is also a quality we appreciate). As her autumnal fashion game has been so damn strong, we decided to create an edit of the four recent outfits that reflect the many faces of this style maven. From color and print to dreamy party dresses, scroll down to see and shop our favorite Jessie Bush looks.