How to Wear Every Accessory, From Scarves to Hats

Call me a voyeur, but I love discovering what people are searching for, buying, and coveting. I’ve already delved into statistics about the most valuable jewelry items, the most googled items Meghan Markle and Kate Middleton have worn, and the most searched-for underwear brand. For this story, I did a little experiment to find out people’s burning fashion questions.

In Brightedge, a search engine optimization platform, I typed in the words “how to wear” and then looked for the keywords with the highest monthly search volume. As it turns out, the people of the internet are befuddled about scarves. The phrase “how to wear scarves” has 18,100 searches per month, beating out every other “how to wear” query. Scroll down to find out the other fashion questions people are googling and read our answers for each.