Like it or not, we’re living in the height of the Instagram age, and how many followers you have matters to a lot of people to a certain extent. But building your following doesn’t usually happen overnight (unless you’re a celebrity), so having a few tricks up your sleeve is key. The person with all the tricks is Who What Wear’s very own social media editor, Mimi Postigo. You can see her expertise at work on Who What Wear’s Instagram account, which has nearly three million followers, and she’s also one half of the popular The Devils Wear Zara, which boasts nearly 100,000 followers.
I asked Mimi to fill me in on surprising ways to build your following (because we’ve all heard the theories about which filters and outfit colors get more likes), and her tips were so insightful. I even decided to put them to the test on my own account (shameless plug: It’s @allypayer) for a little firsthand experience. I gained about 50 followers over the past month, which is significant for me, as my follower count is less than 2000. (It’s all relative, right?)
Keep scrolling for six tried-and-true ways to get more Instagram followers this year, and see examples along the way.