The Duke and Duchess of Sussex are to stop using their “SussexRoyal” brand from spring 2020.
The couple had been in discussions with aides and senior royals about using the name following their decision this year to step back from royal duties.
But a spokesperson for the couple said it was agreed the word “royal” could not be used due to government rules.
Applications to trademark the Sussex Royal brand has also been withdrawn.
The couple’s popular Instagram account uses the name SussexRoyal, as does their website.
A spokesperson for the Sussexes said they were “focused” on plans to establish their new organisation in the spring.
But they had agreed not to name it the Sussex Royal Foundation.
A spokeswoman for the Sussexes said: “While the duke and duchess are focused on plans to establish a new non-profit organisation, given the specific UK Government rules surrounding (the) use of the word Royal, it has been therefore agreed that their non-profit organisation, when it is announced this spring, will not be named Sussex Royal Foundation.
“The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post-Spring 2020.”
The spokeswoman said trademark applications that were filed as protective measures “acting on advice from and following the same model for the Royal Foundation” have been removed.
It was announced this week that the couple will formally step down as senior royals from 31 March.
They will no longer carry out duties on behalf of the Queen but arrangements will be reviewed after 12 months.
A spokesperson for the couple said they intend to split their time between the UK and North America, and would be in the UK “regularly”.
They will attend six events in the UK in February and March, including the Commonwealth Day Service on 9 March.
Harry is also expected to attend the London Marathon in April in his capacity as patron, while the couple will also attend the Invictus Games in the Netherlands in May.
The couple have been in Canada with their son Archie for much of this year, after briefly returning to the UK in January following an extended six-week Christmas break on Vancouver Island.
Before announcing their plans to step back from royal duties in January, they had spoken about how they had struggled under the media spotlight.