FDA launches new anti-vaping campaign aimed at teens

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The Food and Drug Administration launched an ad campaign Tuesday aimed at scaring teenagers away from vaping using snark and special effects.

The unusual campaign, which FDA officials described as “irreverent,” will target teens on social media and even in school bathrooms while staying below the radar of adult smokers who might want to use e-cigarettes as a way to help them quit.

U.S. Food and Drug Administration

The message: e-cigarettes deliver nicotine to addict you, and toxins that could have unexpected health effects.

“We are acting on very clear science that there’s an epidemic on the way,” FDA Commissioner Dr. Scott Gottlieb told a gathering of “stakeholders” interested in tobacco control.

The FDA and other health agencies also took a strong stand on where they come down on e-cigarettes, calling them a tobacco product.

“E-cigarettes are now the most commonly used tobacco product among young people in the United States,” Mitch Zeller, director of the FDA’s Center for Tobacco Products, said at the event.

“We need to get the word out about the dangers of e-cigarette use among adolescents.”