Everlane is Reviving This Forgotten Denim Trend


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The Cheeky Bootcut

Everlane
everlane.com

$78.00

Before skinny jeans ever existed, there was a brief period of time where everyone wore the same denim style: bootcut jeans. Remember them? The softly flared jean that ruled two separate decades? First they appeared in the ’70s as the less aggressive bell bottom, but its main moment appeared in the 2000s. The bootcut jean garnered a bad rap for being associated with trucker hats and Von Dutch, but was still favored by celeb A-listers like Beyoncé and Britney Spears. Eventually, though, the style faded away.

Destiny's Child on the BET 106/Park Show

Queen B wearing bootcut jeans in April 2001

KMazurGetty Images

As with most throwback denim trends (like mom jeans), bootcut jeans are back. The style’s been making a slow comeback this year, thanks in part to Michael Kors’ Fall ’19 runway and brands like Re/Done producing vintage-inspired looks (recently worn by Bella Hadid), but it wasn’t until we saw Everlane’s new launch that we became convinced that the bootcut is about to go mainstream (again). The San Francisco-based brand premiered their new jean today, and it’s making us question why we stopped wearing the style to begin with. The subtle flare is super flattering, giving the appearance of longer gams, which we always welcome. Thankfully, unlike the early aughts’ super-low rises, Everlane went with a cheeky high rise. It comes in three different colors—including a dark wash with a contrast denim insert that reminds us of OG hippie jeans.


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Classic Blue Wash

Everlane
everlane.com

$85.00


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Washed Black

Everlane
everlane.com

$78.00

Like the rest of Everlane’s denim collection, this style is made in their hyper-sustainable, socially conscious factory. With these $85 jeans, you can look great while reducing your carbon footprint. What’s not to love?

Justine Carreon is the market editor at ELLE.com covering fashion, Dutch ovens, and fashion again.