Facebook pushed back Thursday after Chris Hughes, a billionaire co-founder of the company, argued in a New York Times Op-Ed essay that the company should be broken up and regulated.
“Facebook accepts that with success comes accountability,” Nick Clegg, Facebook’s vice president of global affairs and communication, wrote in a statement. “But you don’t enforce accountability by calling for the breakup of a successful American company.”
The statement followed a lengthy Op-Ed by Mr. Hughes published online Thursday morning arguing that the social media giant be subjected to extensive government oversight and separated into multiple companies, notably by spinning off the photo-sharing app Instagram and the messenger service WhatsApp. The essay will appear in print on Sunday.
Mr. Hughes co-founded Facebook with Mark Zuckerberg 15 years ago when they were undergraduates at Harvard. He left the company in 2007 to work with the Obama campaign.
“The government must hold Mark accountable,” Mr. Hughes wrote in the 5,800-word column, arguing that the social media giant has grown far too powerful.
“From our earliest days, Mark used the word ‘domination’ to describe our ambitions, with no hint of irony or humility,” he wrote. “Over a decade later, Facebook has earned the prize of domination. It is worth half a trillion dollars and commands, by my estimate, more than 80 percent of the world’s social networking revenue. It is a powerful monopoly, eclipsing all of its rivals and erasing competition from the social networking category.”
[Read Chris Hughes’s argument for breaking up Facebook.]
Though others have made similar arguments over the past year, the essay by a longtime confidante of Mr. Zuckerberg drew intense interest, given Mr. Hughes’s role in the start of the company and his once close-knit relationship with Mr. Zuckerberg.
Naturally, the debate also played out on Facebook itself and other social media platforms. While some called the essay a smart and crucial addition to the debate, others said Mr. Hughes’s argument rang hollow because he had made hundreds of millions of dollars from Facebook. Others said that separating Facebook, Instagram and WhatsApp would not fix the core issues posed by a few companies with so much power over the flow of information. And others said that if people don’t like how Facebook behaves, they should simply quit Facebook.
The specific prescription Mr. Hughes offered was government intervention. He wrote that the Federal Trade Commission and Justice Department “should enforce antitrust laws by undoing the Instagram and WhatsApp acquisitions and banning future acquisitions for several years.” He called the decision to allow Facebook to buy these two major competitors “the F.T.C.’s biggest mistake.”
He also argued that simply breaking up Facebook would not be sufficient. “We need a new agency, empowered by Congress to regulate tech companies,” he wrote and argued that “its first mandate should be to protect privacy.”
One person who embraced the essay was Senator Elizabeth Warren, the Massachusetts Democrat who has made the breakup of Facebook, Google and Amazon a cornerstone of her presidential campaign. She expressed her support on Twitter and on Medium.
“Weak antitrust enforcement has led to a dramatic reduction in competition and innovation in the tech sector,” Senator Warren wrote. “Venture capitalists are now hesitant to fund new start-ups to compete with these big tech companies because it’s so easy for the big companies to either snap up growing competitors or drive them out of business.”
Tim Wu, a professor of antitrust law at Columbia Law School and the author of the Curse of Bigness, also applauded the proposal. “It would be part of an American tradition of breaking up some of the largest tech companies that has produced positive results,” he said.
He pointed to the case of AT&T, the telephone monopoly that was disassembled into eight smaller companies in 1984. “A lot of what we now call the Internet revolution was a byproduct of the break-up,” he said.
But Kent Lassman, the president of the Competitive Enterprise Institute, said industry-specific regulations can backfire. Established business interests will use them to ward off competition, he said. “It is absurd for innovative companies to require constant permission from regulators like the FTC to adapt to a dynamic market.”
As a practical matter, a Facebook breakup won’t happen anytime soon, Bill Kovacic, a professor of global competition at George Washington Law School, said. He said Facebook could argue that it had grown Whatsapp and Instagram into successful businesses with satisfied customers: “How do we know they would have turned out to be an independent and effective competitor?”
He said that Mr. Hughes’s essay “dramatically underestimates the difficulty for the government to prevail in such a case.”