Celine’s Controversial Rebrand Is Only Getting More Heated

When Celine’s former creative director Phoebe Philo stepped down from the house last spring, the fashion community collectively held its breath in anticipation of Hedi Slimane’s forthcoming vision. The Celine world that Philo created was unlike any other. Her collections for the brand offered both substance and intellect, designed with the modern wearer in mind. Over the long weekend, we were finally introduced to the “new” Celine under Slimane’s direction. Unsurprisingly, his overhaul of the brand’s visual identity has left Philo fans in a state of bewilderment.

The news came by way of a cryptic series of Instagram posts on the brand’s recently erased account that announced a new Celine logo. Most noticeable was the removal of the French accent on the “e,” but the new logo also features a shift in the typography and letter spacing and the addition of a subline reading “Paris.” According to the brand, this new design directly references a version that existed in the 1960s. Scroll down to see the Instagram post in question.