Bloomberg spending $15M-$20M to register a half million swing-state voters
As he moves toward a presidential announcement, New York billionaire Michael Bloomberg is rolling out plans to spend an estimated $15 million to $20 million on a voter registration drive designed to weaken President Donald Trump’s reelection chances in five battleground states.
The large investment was confirmed Wednesday by Bloomberg’s team. It comes less than a week after the former New York City mayor unveiled a $100 million online advertising campaign attacking Trump in four general election swing states as well.
The new effort will target 500,000 voters from traditionally underrepresented groups that typically lean Democratic, including African Americans, Latinos, Asians and young voters. The drive will begin early next year in Arizona, Michigan, North Carolina, Texas and Wisconsin, but could expand to more states.