Bill Shine Resigns as White House Message Chief

The most spectacular flameout came when Anthony Scaramucci, a brash and outspoken New York financier, was fired after just 11 days as communications director following a verbal tirade to a New Yorker reporter about other White House officials.

Putting aside her own reservations, Hope Hicks, one of Mr. Trump’s most trusted aides, then took the job and held it until stepping down a year ago, the only person who was seen as successful at channeling the volatile president and maintaining the respect of her colleagues.

Mr. Shine had spent more than a year searching for another job after he was ousted from Fox amid the scandal surrounding Roger Ailes and Bill O’Reilly and the accusations of sexual harassment that were made against them. Mr. Shine was not himself accused of improper behavior, but was faulted for a culture that sought to cover it up. The White House became his road to redemption.

But Mr. Shine had increasingly been out of sight during key moments, including when the government shutdown began at the end of December. His wife, Darla, never relocated to Washington, and he was open about finding the travel away from her difficult.

As the president tweeted about legislators leaving town at the end of the year, Mr. Shine was in Hawaii on a vacation with his wife. More recently, after telling people he was traveling to Vietnam for the president’s summit meeting with North Korea’s leader, Kim Jong-un, last week, Mr. Shine ended up staying behind.

As recently as two weeks ago, Mr. Shine was privately sharing his plans to revamp the White House communications shop with his allies in the administration. He said he wanted to “professionalize” a press team whose approach has often seemed ad hoc, according to a senior administration official who, like others, spoke on the condition of anonymity to describe internal dynamics. Mr. Shine also discussed streamlining the process to put more Trump surrogates on television.

Although he failed to build enduring ties with the president, Mr. Shine was well liked in the administration, in part because he would often bear the brunt of the president’s criticism without trying to pass the blame on to others, a senior administration official said. Mr. Shine had also won the support of Mr. Trump’s children, including Ms. Trump.