Best Prime Day Fashion Finds 2021

Jeremy MoellerGetty Images

Prime Day 2021 is officially here, which means pretty much anything and everything you could ever want from Amazon can be found on sale for the next 48 hours (or until June 22 at 12am EST). Think: AirPods, loads of beauty products, off-beat curiosities to gift as hostess presents, and more. What’s even better is that this year’s Prime Day deals include unexpected fashion finds, all on major discounts. Aside from a fresh crop of minimalist staples and workout clothes, we unearthed deals from Shopbop (which is a branch on the Amazon family tree) on romantic Ulla Johnson sundresses, Vince sweaters to live in for years to come, and royal-approved workout sneakers.

Because navigating Prime Day can be a maddening pursuit, we rounded up a definitive list of the can’t-miss fashion deals to spare you the trouble. Just remember that these sales are here for a good time, not a long time. If previous Prime Days are any indication, there’s a strong likelihood that many of the items ahead will sell out faster than you can even text your parents asking for their Amazon Prime password and login info. Here, the can’t-miss fashion deals of Prime Day 2021:

1

Levi’s Ex-boyfriend Trucker Jacket

Every celebrity from Zendaya to Gigi Hadid has been spotted in a Levi’s denim jacket over the years. The brand’s Ex-boyfriend Trucker style is a failsafe choice for its ever so slightly boxy fit that works well with everything. (I repeat: Everything.) 

2

Adidas Women’s Ultraboost 21

Adidas
amazon.com

$180.00

$126.00 (30% off)

Proclaimed the comfiest shoe in the world by Adidas at the time of their release six years ago, Ultraboosts remain a cult favorite running and workout shoe for their comfort and sleek appeal. Fans include orthopedists everywhere (presumably), Meghan Markle and Justin Bieber. 

PS: This is the lowest price we’ve ever seen the 2021 iteration offered for on Amazon. 

3

SOKO Fanned Stacking Rings

SOKO
amazon.com

$128 $102 (20% off)

Add some glam to your stacking game. Women-founded and sustainably sourced, SOKO makes some of the coolest, vintage-feeling costume jewelry around. Their pieces are handcrafted by artisans in Kenya who use recycled brass, upcycled horns, and traditional techniques.

4

SOKO Women’s Sabi Signet Ring

SOKO
amazon.com

$53 $42 (20% off)

Signet rings go way back—think Mesopotamia and King Tut. Originally $88 on Shopbop, this is another option from Soko to ogle over. 

5

Levi’s Ribcage Straight Ankle Jeans

Pair these Gen Z-approved straight legs with your favorite going-out top at night or a silk blouse for a smart casual office look. 

6

Hat Attack Women’s Washed Cotton Crusher Hat

Hat Attack
amazon.com

$55 $44 (20% off)

Aside from shielding your forehead from the sun, a bucket hat is a must for channeling one’s inner VSCO girl energy. This option from Hat Attack just so happens to be one size fits all too. 

7

Ulla Johnson Naomi Dress

Ulla Johnson
amazon.com

$355.00

$248.50 (30% off)

The feminine details on this Ulla Johnson frock lend romance. 

8

Elleme Vague Shoulder Bag

Elleme
amazon.com

$445 $356 (20% off) 

This buttery leather shoulder bag from Parisian brand Elleme has been spotted on none other than Beyoncé

9

Illesteva Women’s Leonard Mirrored Sunglasses

Illesteva
amazon.com

$194.00

If there’s such thing as a pair of universally flattering sunglasses, it’s Illesteva’s classic Leonard shape. For a pair of sunnies with timeless appeal, these are a noteworthy Prime Day deal this year.

10

14K Yellow Gold 1 Inch Diameter Round Hoop Earrings (25 mm)

Amanda Rose Collection
amazon.com

Everyone needs a fun pair of gold hoops. This pair is a steal for the price and is 14k yellow gold, so you’ll be able to wear these for years without any fear of tarnishing. 

11

Vintage Retro 70s Aviator Sunglasses

If these tinted yellow shades look familiar, it’s because they went viral on Tik Tok this year. Here, a playful accessory to have on hand for your (S)hot Girl Summer outfits.

12

JW PEI Vegan Croc-Effect Crossbody Bag

Blink and you might miss this Prime Day lightning deal. JW Pei handbags can be scooped up for 25 percent off today, June 21 from 9:10 AM to 3:10 PM PST. 

13

Vince Mirrored Rib Pullover Sweater

Vince
amazon.com

$365.00

$255.50 (30% off)

Vince sweaters can last for years if they’re taken care of properly. Here, a chunky knit that’ll seamlessly transition from chilly summer nights to cozy winter dates. 

14

PAIGE Jemma Puff Sleeve Zip Romper

PAIGE
amazon.com

$229.00

$138.46 (40% off)

Here for this flirty spin on utility jumpsuits. 

15

Villa Rouge Danica Square Toe Sandals

Villa Rouge
amazon.com

$155.00

$108.50 (30% off)

Taking a walk on the wild side is long overdue. 

16

Daily Ritual Wide Rib Mock Neck Shirt

Turtleneck time feels far away considering the summer heat but come fall, this ribbed mock neck will be a versatile basic to have on hand. 

17

Strong Hold Hair Claw Clips (Set of 4)

Claw clips are Fashion. This Tik Tok-famous set of four clips is beloved by reviewers and yours truly (I’m wearing the green one as we speak) for being comfy and durable. 

18

Core 10 Spectrum Yoga High Waist 7/8 Crop Legging

Core 10
amazon.com

$39.90

We’re not sure when Amazon became so good at leggings, but their in-house label Core 10’s leggings are no longer a well-kept secret. Here, one of the brand’s most popular styles that Prime members can save 20% on at checkout.

19

Theory Women’s Overlay Mesh Pullover

Theory
amazon.com

$246.00

The perfect summer sweater doesn’t ex—. PS: This was originally $395 on Shopbop.  

20

Stan Smith Sneaker

White leather sneakers have defined the past decade in fashion and aren’t going anywhere anytime soon. If your wardrobe needs a new pair, Stan Smiths are as classic as they come. Peep Phoebe Philo wearing hers with a cozy turtleneck and black jeans for style inspo.  

21

The Drop Ana Silky V-Neck Midi Slip Dress

The Drop
amazon.com

$49.90

Nothing pulls off laid-back luxury quite like a silky slip dress. This comes in a handful of other neutral hues as well. 

Commerce Content Manager
Jaimie Potters is the Commerce Content Manager at Hearst Magazines Digital Media, where she covers fashion, beauty, tech and more.

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