But after hearing Ava DuVernay, the director of “Selma” and “A Wrinkle in Time,” speak at the W Hollywood, she can’t wait to return to the property. “I couldn’t believe this quality of an event took place in a hotel. It felt like the kind of event I should have paid hundreds and hundreds of dollars to attend,” she said.
Teaching wellness and relaxation in the Maldives
One & Only Reethi Rah is a five-star property in the Maldives. Because guests mostly go there to de-stress and relax, the resort thought they would help them do just that. They have done that with a speaker series where healing experts offer information on Chinese medicine, acupuncture or meditation. The idea is that the hotel is helping guests do what they ready came to do: restore themselves.
Special lessons on lifestyle and hotel amenities
AC Hotels, a Spanish hotel group with over 140 properties geared toward entrepreneurs, has a different focus: they teach guests about the property in which they are currently staying. “We call it Unpacked because we are dissecting a beautiful hotel experience for you,” said Benoit Racle, the brand director. “It’s like we are taking every guest on a private tour.”
In their hotel rooms guests can watch videos with a scent-maker talking about the hotel’s special perfume, its architect talking about its design, even its chef talking about the special meat slicer he uses.
There are also live gatherings where experts talk about lifestyle and hospitality. The inaugural evening in Times Square attracted 200 people and included speakers like Dan Barasch, one of the minds behind The Lowline, a proposal for an underground park in New York City’s Lower East Side. Guests attended a cocktail reception after the talk, and after future events, they will play a card game with different conversational prompts on them like “What is a Genius?”
Kateland Turner, a 27-year-old senior account manager at an experiential marketing agency in New York City, said the speakers were so interesting, she took some ideas to work with her the next day.
“I know hotels are increasingly becoming more than places to just rest your head, but this was the first time I had seen something like this that was not just fun, but intellectually stimulating and additive to my work life,” she said.