As Coca-Cola considers cannabis drinks, hopes for CBD still higher than the science

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For Coca-Cola, the world’s largest soda company, to consider developing a cannabis-infused beverage shows how much excitement there is over the potential health benefits of cannabidiol, or CBD.

However, all the buzz over CBD, a compound taken from marijuana that does not get the user high, is not yet backed up by research.

On Monday, a report by BNN Bloomberg, a Canadian news service, claimed that Coke and Aurora Cannabis, a Canadian cannabis producer, were in “serious talks” to develop such beverages, a development attributed to unidentified sources.

A sample of water-soluble full-spectrum cannabidiol oil is dropped into water at a lab in Switzerland. Stefan Wermuth / Bloomberg via Getty Images file

Coca-Cola called the report “speculation” and clarified in a statement said it was “closely watching the growth of non-psychoactive CBD” as an ingredient in wellness beverages. It declined to comment further.