Apple’s Shazam deal faces European probe

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Wake Me Up by Swedish DJ Avicii, who died on Friday, is the most Shazamed song

European regulators will launch an in-depth investigation of Apple’s planned $400m purchase of Shazam, the music recognition app developed in the UK.

The European Commission said an initial probe found Apple may encourage Shazam users to switch to its own music streaming service following a takeover.

Apple Music has about half as many paid subscribers as Spotify, the world’s biggest streaming platform.

Apple said in December that it intended to buy Shazam.

The deal would be the iPhone maker’s biggest acquisition since it bought Beats, the headphone maker and music streaming service, for $3bn in 2014. That takeover saw Beats co-founder Jimmy Iovine join Apple Music as a senior executive.

Streaming services ‘too similar’: Iovine

Shazam lets users identify song titles and artists with their smartphone. The app already presents users with links to Apple’s iTunes download store to buy songs.

Links to the iPhone maker’s music download service generates revenues for Shazam, along with advertising.

The app can also be used to find out more information about television programmes.

The most Shazamed song is Wake Me Up by Avicii, the Swedish DJ and producer who died in Oman on Friday while on holiday.

Shazam was founded in 2002 and is led by executive chairman Andrew Fisher and Rich Riley, who joined in 2013 as chief executive.