A Look at 11 Honoré’s New Private Label

It’s no secret that the fashion industry has long grappled with inclusivity—not only when it comes to addressing systemic racism but also every time the industry prioritizes profitability over size inclusivity. But did you know that the average American woman is a size 16 to 18, and the market is poised to grow to $24 billion this year? While many luxury brands did (and still do) drag their feet to address inclusive sizing, 11 Honoré has made it its mission since 2017 to make high-fashion accessible for all women through its curation of plus-size luxury collections on its platform.

Basically, 11 Honoré has been out here doing the work, and now the brand is taking it to the next level by launching its own private label. Its first-ever collection is dedicated to creating timeless wardrobe staples available in sizes 12 through 26 and was designed by a plus-size Black woman. If that just gave you goosebumps, then you’re definitely going to want to keep reading. We spoke with the label’s design director, Danielle Williams-Eke, and CEO, Patrick Herning, about why this new label is so important, the inspiration behind the line, and inclusivity in the fashion industry. But first, let us introduce you to Williams-Eke.