8 Cool Brands French Girls Are Wearing Right Now

If you read Who What Wear regularly you’ll probably be aware that we’re pretty much obsessed with French-girl style over here—from the basics they wear on repeat to the trends they love (and don’t) to the skincare brands they’re loyal to. Today, we’re digging a little deeper into the brands French girls are wearing and loving right now—from French to European and U.S brands—we combed through a plethora of French girl Instagrams to find the pieces that French girls can’t get enough of. So if you’re looking to break out of your regular Zara programming, then keep reading to get inspired by that effortless French-girl aesthetic and shop our favorite picks from each brand.